On the Intertubes no-one can here you scream. And as such I present you with a link to Sceptico’s excellent The Woo Handbook. Let’s pick up two of the passages:
4. Remember, your personal experience is always more valid than their scientific studies (or your lack of them). Anecdotes will convince more people you’re right than any number of “studies”, so have a couple ready. It doesn’t matter if they’re true – you’re on the internet so no one knows who you are and can check them anyway.
Oh yes. This is what drives must crap. We’re all emotional animals. Personally I have excema, and on and off in it has been fairly annoying. My parent would try literally anything (and who would blame them). So I have actually tried homeopathy. But it is a good example, as medicine can’t pinpoint the cause or really cure it the field is wide open for alternative “medicine” sold via personal experience ads.
10. Say that skeptics are “not skeptical enough”. This Zen-like approach makes you seem like the real skeptic while the skeptics look like rubes. In fact, extra points if you call the skeptics “Rubes” who have been fooled by _____________ (insert whatever they appear to support – big pharma / conventional medicine, you name it). You are then the “real skeptic” and can refer to the skeptics as “pseudo-skeptics”.
Because “real” skeptics are skeptic about skepticism and embraces woo. The irony is of course that those promoting this argument seldom understand that science does this all the time. Minus the woo. The difference is subtly but important: Evidence.
And btw, if you haven’t read The Woo-Woo Credo, you should.